Style Unpacked: David Mason

Nutters of Savile Row SS13

David Mason is master of revival. Following his success at Anthony Sinclair, Mason turned his attention to another iconic British label, Nutters of Savile Row, and launched his first ready to wear collection for it to huge applause at London Collections Men. But what of the man behind the success? We find, he’s a creature of habit…

David Mason


I’m normally in London so Cecconi’s for a ‘posh one’ with the fashionistas or Bar Bruno for a ‘real one’ with the builders. It has to be Soho’s Bar Italia for coffee.


Bespoke, by Northampton-based Gaziano and Girling.


Always Aqua di Parma ‘Colonia’. I’m a creature of habit.


Persol 714 sunglasses with a clear prescription lens.

Hair check:

I get a short back and sides every couple of months with my dear friend Johnnie Sapong.

Futurematic Jaeger WatchTimepiece:

My prized possessions is a is a timepiece made by Jaeger LeCoultre in the 1950s given to me by my wife. It was the first automatic watch ever to have been made without a winding crown. I love it and can forgive the temperamentality  and poor timekeeping – the watch that is, not Mrs Mason.


Inside jacket pocket:

Contains a black lambskin Smythson ‘Panama’ notebook.


A selection of black ‘Centenary’ Globetrotters. The largest allows me to pack suits perfectly without having to fold them.


It takes me about 5-10 minutes to pack for travel. My shirts (all white) are pressed and folded at the laundry, and my toiletry bag is always ready to go.

Never leaves home without:

My tape measure.

UK holiday destination:


Polruan, a small fishing village in Cornwall, bound by water on three sides – some friends own an ancient boathouse there. My children always ask whether we are going on an ‘adventure’ rather than a ‘holiday’; and a few days stay at the boathouse is just that. It’s non-stop action, usually involving several hours of water skiing, deep-sea fishing, a competitive regatta and, on occasion, a visit to the local infirmary – life at sea can be dangerous!

Travel by:

I like to ‘let the train take the strain’, but whoever conjured up that slogan hadn’t taken the 07.34 Reading to London Paddington on a weekday. Commuting apart, longer distance journeys with a nice seat in a ‘quiet carriage’ beats motorway traffic jams and airport security queues hands down. It can be a pleasant and romantic way to travel – I should know, I met my wife on a train journey.

UK restaurant:

Michel Roux’s Waterside Inn at Bray where, at certain times of the year, you can take aperitifs or coffee on their private boat.

David Mason’s Nutters of Savile Row launched at London Collections Men 13. Discover more at Read our full interview with David Mason. >>

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